What does it mean to elevate your build?
We asked—and we answered, but not in the way you might think.
Our campaign concept was locked—elevate your build. But how could we bring the story to life with an influencer partnership?
When the team considered where the word elevate comes up, we thought of one thing: elevated dining experiences, like high teas. What if we put our influencer partner on a parodic “elevated” jobsite high tea to show that you can only truly elevate your build by using the right products from LP Structural Solutions?
As creative director for the project, I provided concept direction, content planning, pre-production, on-site creative direction, script writing and everything in between.
We partnered with Vu Studios to tell a story that would set LP Structural Solutions apart within a saturated industry landscape.
